My semester working with the UNC-Chapel Hill Retired Faculty Association (UNC-CH RFA) has been a valuable experience that significantly contributed to my education and preparation for a possible career in Public Relations. The service-learning aspect of the course allowed me to apply what I had learned in class to various projects that benefited an entity, honing my skills through various projects like news releases and print media, attending meetings, and conducting interviews.

The most valuable part of my service-learning experience was the opportunity to engage directly with the RFA members. Attending the client's October luncheon gave me insights into the organization's dynamics, challenges, and goals, such as its dynamic intellectual programming. The face-to-face interactions allowed me to understand their needs better, and this personal touch significantly informed the communication products I developed.

However, the most challenging aspect of the experience was tackling my fear of writing, as it has always been an area I have avoided. This semester allowed me to practice my skills and adapt my writing style, which is helpful in the world of Public Relations and aligns with the organization's preferences. Crafting content that adhered to a specific style while maintaining a compelling narrative was a skill I struggled with but ultimately improved upon during the semester.

Regarding the least valuable aspect, the social media guide might be considered less relevant given the target audience's limited presence on social platforms, primarily Facebook. While the exercise benefited me as the world learns about social media, it may have yet to apply directly to the RFA's current communication channels.

I recommend several improvements to enhance the RFA's PR efforts. First, updating the organization's website for readability, easy navigation, and conciseness is crucial. A user-friendly website is often the first point of contact for potential members, and enhancing its appeal can significantly increase engagement. Surveying to gauge interest in a social media presence could be beneficial. While the current demographic might not be actively using social media, understanding the potential interest can inform future marketing strategies and prepare the RFA for a possible shift in audience demographics.

Furthermore, encouraging engagement and consulting with younger individuals can provide fresh perspectives and innovative ideas. This collaboration could revitalize the organization and contribute to achieving the Strategic Plan objective of doubling active engagement by the end of spring.

As for recommendations to the Carolina Center for Public Service regarding the client as a future APPLES client/community partner, I suggest continued collaboration. The dedication of the UNC-CH RFA to the university and their eagerness to connect through volunteerism and partnerships make them an ideal partner. The mutually beneficial relationship allows students to apply classroom knowledge in a real-world setting while assisting the RFA in achieving its goals.

In conclusion, this semester with the UNC-Chapel Hill Retired Faculty Association has been a rewarding experience that enhanced my PR skills and provided valuable insights into the challenges and opportunities in effectively communicating with diverse audiences.